01

FIFA World Cup '26

Brahma, 2026.

With only 28% of Brazilians believing in a 2026 FIFA World Cup title, we brought in the legendary Carlo Ancelotti to remind us: Brazil wins when the odds are stacked against us.

02

1x Grand Prix Cannes Lion
1x Gold Cannes Lion
2x Silver Cannes Lion
2x Bronze Cannes Lion
1x Gold One Show
1z Bronze One Show
1x Silver Clio Awards

One Second Ads

Budweiser, 2025.

One second: the minimum fans need to recognize their favorite songs without skipping them.

03

The Brazilianization of Ancelotti

Brahma, 2026.

No foreign coach has ever won a World Cup. So when Brazil hired an Italian, faith collapsed. Brahma's fix: turn him Brazilian.

04

1x Silver Cannes Lion

Unwatched Goals

Brahma, 2026.

Using Zé Delivery data, Brahma identified when goals were scored at the exact moment a delivery arrived. Whenever that happened, the order was automatically refunded through cashback.

05

1x Gold Cannes Lion

Ads Cover Rents

Brahma, 2025.

The rise of short-term renting and brands fighting for attention are already part of every high-season event. We solved them both, by simply advertising on balconies and windows.

06

1x Gold Cannes Lion
2x Bronze Cannes Lion
1x Andy Gold Idea
1x Silver One Show
3x Merit One Show
1x Silver Clio Awards
3x Bronze Clio Awards
1x Gold LIA
2x Silver LIA
2x Bronze LIA
1x Grand Prix El Ojo
3x Gold El Ojo
1x Bronze CCSP

Rice of Glory

Super Extra Rice, 2024.

A Willy Wonka golden ticket in the shape of a grain of rice. Find it in the thousands of grains that come in a regular pack, and win amazing prizes. Find it, whatever the cost.

07

S.A.B.

Brahma, 2025.

Football used to belong to the fans. Then it became a business. So Brahma gave it back turning every fan into an investor. From businessmen to business fans.

08

1x Bronze Cannes Lion

R2R

Brahma, 2025.

From street football to video games, R9’s iconic celebration became a legend. But what no one knows is that it all started with Brahma. Wanna join in the celebration? Score a goal and press R2R←.

09

Cheers to Farmers

AbInBev, 2025.

Before the beer reaches your glass, it has to be planted, tended and harvested by these expert hands. This campaign is an homage to the workers across the globe who make the best beers in the world. Everything they touch becomes gold.

10

1x Silver Cannes Lion

From Hurt to Hit

Brahma, 2025.

Heartbreak has always topped the charts, from pop to rock to sertanejo (the most popular music genre in Brazil). But while artists profit from betrayal, regular people are left with nothing but the pain. So Brahma flipped the script and helped real people turn their cheating stories into songs, fame and money, just like the stars do.

11

2x Bronze Cannes Lion

Trash Talk Codes

Brahma, 2025.

When football fans started lip reading players, we turned it into media. We sponsored athletes to secretly say Brahma discount codes during matches, so fans could lip read exclusive beer coupons straight from the field.

12

1x Merit One Show
1x In Book CCSP

Peri Beyond the Limits

Rexona (Degree) + Manchester City, 2022.

72% of youngsters give up sports during childhood. To keep this dream alive, the traditional graffiti art featuring the player Gabriel Jesus in the community had their faces replaced by those of children from Peri, to inspire them to challenge their limits just like Gabriel himself did.

13

Oddly Satisfying Media

AbInBev, 2024.

We hijacked the oddly satisfying trend with a copyright free library designed to hypnotize, not advertise. We dropped it quietly into Discord and Telegram groups where editors hunt for b roll, and they did the rest. Remixing, reposting, and unknowingly spreading our brands across TikTok, Reels, and YouTube.

14

1x Gold Effie Awards
2x Silver El Ojo
2x Bronze El Ojo
1x In Book CCSP

Amazon Desert Rally

Vivo + Stock Car + IPAM, 2024.

Approximately 47% of the Amazon Rainforest is projected to enter an irreversible degradation trajectory. If that happens, the Branco River and many others could become deserts. And where there's a desert, there's a rally.

15

Amarelinha's Rescue

Brahma, 2022.

Since 2017, the Brazilian national team jersey has become a political symbol. To restore the original meaning of the 'amarelinha' (yellow jersey), we've launched a movement for all Brazilians to once again take pride in this shirt.

16

When Palmeiras Arises

Puma, 2022.

In 1942, the football team 'Palestra Itália' was forced to change its name to Palmeiras. In its debut, it won the State championship in what became known as the Heroic Rise. Since then, every time it steps onto the field, it's like the whole world pauses for a minute.