Oddly Satisfying Media
AbInBev, 2024.

We hijacked the oddly satisfying trend with a copyright free library designed to hypnotize, not advertise. We dropped it quietly into Discord and Telegram groups where editors hunt for b roll, and they did the rest. Remixing, reposting, and unknowingly spreading our brands across TikTok, Reels, and YouTube.








We got over 2k user generated videos in the first two weeks. Here are some of them: